Financial Marketing Analyst

Gaming1

Liege, Belgium

In this newly created position, the Marketing Business Analyst plays a crucial role in optimizing marketing strategies through data-driven insights. The analyst will bridge business and marketing teams by delivering actionable data to improve performance and challenge existing strategies. We are looking for a candidate with solid analytical skills, business acumen, and the ability to work in a dynamic, fast-paced environment.

YOUR ROLE

In this role, you will be responsible for:

Consolidation of Marketing KPIs across all markets, ensuring the efficient tracking of performance metrics;;
Managing and optimizing data sources for better collection, with a focus on automation;
Conducting segmentation and cohort analysis to provide targeted insights for marketing leaders;
Performing detailed benchmarks and brand-related analysis using internal and external data sources (Ipsos, H2 Gambling Capital, Statista);
Developing player profiles and providing insights to inform marketing personas and behavioral analysis;
Collaborating with the CRM team to support and improve retention campaigns based on performance analysis;
Assisting in budget optimization, forecasting, and strategy challenges to enhance marketing performance.

YOUR PROFILE

Bachelor’s degree or higher in Business, Marketing, or related field, preferably from a commercial or business school;
Minimum 5 years in the Gaming Industry and At least 2 years in Marketing roles;
Strong analytical skills, data-driven and business-oriented;
Proficiency in PowerBI, Excel (advanced), and GA4;
Solid understanding of digital marketing channels and interactive technologies;
Experience with LivePartners, Statista, or similar data tools is a plus;
Advanced user of Windows Suite Office, especially Excel;
Fluent in English and French.

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