Regional Marketing Manager - EMEA

Bekaert Group

Zwevegem, Belgium

About the role

The Marketing Manager for Rubbery Reinforcement is responsible for developing and executing a marketing plan for our Tire Reinforcement unit across Europe, North America, and South Asia/India. This role supports our €2 billion business's market leadership, working closely with Sales, Strategy, and Innovation in alignment with the Bold New Bekaert brand.

Strengthening MarCom Effectiveness:

Build and maintain a MarCom community with local stakeholders.
Create a channel overview and media list for budget allocation and content distribution.
Understand key customers, competitive dynamics, and regional messaging.

Defining MarCom Strategy:

Partner strategically to align MarCom with business goals;
Develop and implement a MarCom strategy, manage the budget, and ensure impactful content;
Support the global brand strategy for Tire Reinforcement.

Executing the Plan:

Develop value messaging that highlights market leadership in innovation and sustainability;
Create MarCom assets in line with brand guidelines, coordinating with Group Communication;
Plan and execute key events, ensuring effective use of messaging and resources;
Maintain a strong digital presence and measure effectiveness for continuous improvement.

About You

Essential skills & competencies:

You have a minimum of 5 years of experience in Marketing Communications and media relations, supported by a bachelor’s or master’s degree;
You possess experience in the EMEA market; exposure to NAM and/or India is a significant advantage;
You demonstrate strong communication and stakeholder management skills;
You bring innovative approaches to B2B marketing, particularly in enhancing digital channel engagement;
Your strong planning and project management skills enable you to work both independently and collaboratively to achieve objectives;
You have high personal integrity, and your ability to communicate clearly and adapt in changing environments is a key strength;
You are highly proficient in both written and spoken English.

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