Content Manager

Nipro Corporation

Mechelen, Belgium

We are looking for a passionate content manager with years of experience in Communication and Marketing – fully fluent in English.

Our Content Manager will be responsible for developing, managing, and overseeing the creation, and production of content across various platforms (printed & digital). He/She will play a crucial role in shaping Nipro’s brand online presence thanks to a strong SEO expertise, driving engagement, and supporting overall marketing efforts through strategic content initiatives.

His/her primary goal is to ensure that the content aligns with the brand's voice, strategy, and objectives, while effectively engaging the target audience.

Responsibilities

Content Strategy Development: Develop, implement and follow our content strategy, with a focus on creating high-quality content and expanding our visibility and targeting the right audience. This includes planning editorial calendars, defining content themes, and setting performance goals.
Content Creation and Curation: Oversee the creation of high-quality content, including brochures, catalogues, flyers, articles, interviews, videos, social media posts, and other digital assets. Curate third-party content that enhances the brand's message and value.
SEO and Analytics: Optimize content for search engines (SEO) to improve visibility and traffic. Use analytics tools to track content performance, interpret data, and make informed decisions to improve future content strategies.
Content Consistency: Manage the content across multiple channels, such as websites, social media, email newsletters, and other digital platforms, ensuring consistency and alignment with the brand’s voice.
Team Collaboration: Work closely with other teams to ensure content aligns with broader business strategies and goals. Coordinate with external contributors, freelancers, and agencies when necessary.
Content Governance: Maintain and enforce content guidelines, ensuring that all content is accurate, up-to-date, and consistent with the brand’s standards and legal requirements.
Innovation and Trends: Stay up-to-date with industry trends, emerging platforms, and best practices in content marketing, ensuring the brand remains relevant and innovative in its content approach.
Operational Marketing activities: Managing internal process flow (content & translations), Audits – ISO & Internal, HR support for various activities such as ambassadors program/ Years of Service/Interns/Mentor-Mentee/…, social networks posting, Buzz posts.