Web Content Management Officer

EUREKA

Brussels, Belgium

To co-create and content manage the new website, the Eureka Secretariat, based in Brussels (Merode), is seeking a full-time Web Content Management Officer to analyse and refine online communication and with a passion for creating high-quality, search-engine-optimized content. This role is integral to enhancing the effectiveness of our online presence and will involve defining and implementing best practice in close collaboration with the communications team, the IT program manager, colleagues and stakeholders.

The ideal candidate will possess excellent written communication skills, a strong understanding of SEO best practices, and experience in online content management systems (WordPress). The role requires ensuring accuracy, maintaining a consistent tone of voice, and optimizing the user experience through data-driven improvements, in addition to crafting compelling content.

Duties and responsibilities

To help optimize our online communications and create high-quality, search-engine-optimized content. This role is integral to enhancing Eureka’s online presence and will work closely with the communications team, the IT program manager, and key stakeholders.

Role overview

The web content management officer will be responsible for defining and implementing best practices in online content management, content creation, and ensuring a user-friendly experience on Eureka's new website. This includes working on the website’s content strategy, SEO optimization, and collaborating with internal teams to achieve Eureka's strategic goals.

Key Responsibilities

Project management: Oversee content creation during the new website development process;
Content optimization: Identify and implement improvements for content clarity, SEO optimization, and user engagement;
SEO and data analysis: Conduct keyword research and monitor website performance using tools like Google Analytics, SEMrush, and Hotjar, proposing actionable insights to optimize content and user experience;
Collaboration: Work closely with internal teams, including UX specialists, communication colleagues, and social media experts to maintain content consistency and promote Eureka’s messages effectively;
Content creation and maintenance: Develop SEO-driven, high-quality content such as program descriptions, project calls, events, and blog posts, tailored to our diverse user groups;
Content accuracy: Regularly review and verify content for accuracy, ensuring timely updates.

Required Technical and Soft Skills

Content management: Advanced experience with CMS (e.g., WordPress);
SEO knowledge: Familiarity with SEO best practices and keyword research;
Data analysis: Proficiency in tools like Google Analytics, SEMrush, and Hotjar;
Editorial skills: Exceptional editorial, proofreading, and writing abilities, with experience in compelling content creation;
Communication: Strong interpersonal, verbal, and written communication skills;
Project management: Ability to manage multiple projects and meet deadlines;
Creativity and problem solving: A creative mindset for continuous content improvement and solving challenges;
Team player: Collaborative, flexible, and motivated, with the ability to work independently and handle pressure;
Organizational skills: Ability to balance changing priorities and daily deadlines effectively;
Cultural sensitivity: A multinational team requires an appreciation of cultural differences.

Education and Experience

Higher education that corresponds to completed post-secondary education of minimum three years, attested by a diploma, preferably in web marketing, communications, journalism, English, or a related field;
Minimum one year of relevant professional experience in content management, SEO, or web communications, preferably within a public sector organisation - or a traineeship at Eureka.

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