Senior Specialist Merchant Marketing Europe

Senior Specialist Merchant Marketing Europe

MasterCard Europe

Waterloo, Belgium

Overview:

  • The Senior Specialist, Merchant Marketing is responsible for supporting and driving Mastercard’s vision of a World Beyond Cash by working with a team of marketers and sales teams bringing a more dynamic, value-driven proposition to Merchants while driving the consumer led strategy to create a valuable and consistent consumer experience at the merchants in-store and online;
  • The Senior Specialist, Merchant Marketing partners with Market Development and Global/Regional/local B2B & Product marketing to champion the voice of merchants (across industry segments) and create win-win partnerships and strategic industry frameworks. These programs will be aimed at driving consumer passions to increase product usage at the point of sale and generate higher sales/incremental value for the merchant.

Role:

  • Report into the Director, B2B & Product Marketing and work closely with the following key internal stakeholders:
    • Europe Market Development;
    • Europe Marketing & Communications (Consumer, Digital & Sponsorships; B2B & Product Marketing; Communications).
  • Assist with the creation of marketing strategies that align against the needs of the Region and support the full understanding of consumer needs by segment and verticals (i.e. Telco, Food & Beverage (QSR, Fine Dining), Retail, Small Business and other key focus areas);
  • Contribute marketing expertise to analyze merchants’ consumer base, recognizing opportunities for Mastercard, with aim to provide the best customized solutions, which create long term merchant and consumer value;
  • Assist with the delivery of world class marketing programs and support the development of continuing merchant strategy for Europe;
  • Participate on a multi-disciplinary work team organized around marketing and business processes;
  • Assist with the implementation of marketing strategies that clearly articulate a compelling and differentiated Merchant to consumer value proposition that defines our competitive advantage for Sales and for our business partners;
  • Define and track B2B & B2B2C marketing success measures;
  • Oversees parts of B2B Marketing budget to ensure that all campaigns, programs, and activities are within allocated budget and forecasting.

All About You:

  • Bachelor Degree required;
  • Key merchant vertical experience in Telecommunications, Dining and Retail an asset;
  • Exceptional project management skills, timeline, budget and task management;
  • Strong experience in shopper marketing, trade marketing, customer marketing and/or partnership marketing;
  • Analytical marketing experience - ability to convert data points into information for action;
  • Expertise in consumer brand, promotions and direct marketing with specific skills in acquisition & retention marketing;
  • Creative thinker with a desire and tenacity to test innovative customer solutions for potential roll-out;
  • Consultative/Solution sales experience with strong influencing and partnering skills;
  • Strong skills in having senior level discussions with customers to understand their business pain points and articulate solutions;
  • Strong track record and achievements in developing and delivering successful regional/local B2B & B2B2C marketing programs;
  • Ability to communicate succinctly and confidently to senior management as the need arises;
  • Ability to take existing business plan & strategy and develop future short/medium/long term growth opportunities with analysis and recommendation.

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© EuroJobsites 2019

EuroJobsites is a UK registered company number: 4694396 VAT number: GB 880 9055 04

Registered address: EuroJobsites Ltd, Unit 8, Kingsmill Business Park, Kingston Upon Thames, London, KT1 3GZ, United Kingdom

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