Public Sector Marketing Lead

Public Sector Marketing Lead

DXC

Mechelen, Belgium

Key Responsibilities:

• Formulate and drive comprehensive marketing strategies tailored to the public sector, aiming to achieve business goals, boost revenue, and expand market presence;
• Monitor industry trends, market conditions, and competitive activities within the public sector to uncover opportunities and address potential challenges;
• Lead the design, execution, and refinement of integrated marketing campaigns across various channels, including digital, traditional, and experiential, with a focus on public sector audiences;
• Collaborate with sales, product, and other cross-functional teams to create impactful marketing programs that enhance customer acquisition, retention, and loyalty in the public sector;
• Utilize data and analytics to evaluate campaign performance, measure ROI, and make informed decisions to enhance marketing effectiveness;
• Maintain and evolve the company's brand identity, positioning, and messaging across all platforms, ensuring consistency and adherence to brand standards in all public sector marketing efforts;
• Initiate and drive efforts to increase brand awareness, perception, and equity among public sector clients;
• Conduct thorough market research, customer segmentation, and competitive analysis to inform and refine marketing strategies for the public sector;
• Leverage customer insights and feedback to guide product development, messaging, and go-to-market strategies specific to the public sector;
• Promote a customer-centric approach within the marketing team, emphasizing the importance of understanding and addressing the needs of public sector clients.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field (or equivalent professional experience);
• Demonstrated success in developing and executing marketing strategies that drive business growth and ROI, preferably within the public sector;
• Experience in business with the public sector or in public sector roles is highly desirable;
• Strong grasp of digital marketing, social media, analytics, and emerging marketing trends;
• Excellent leadership and communication skills, with the ability to influence and collaborate effectively across all organizational levels;
• Strategic thinker with strong problem-solving and decision-making capabilities;
• Results-driven with a focus on achieving measurable outcomes and continuous improvement.

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