Betting CRM Manager

Gaming1

Liège, Belgium

THE SCOPE

As a CRM Manager (Betting), you will collaborate closely with senior management to lead the strategic development of Sports Betting CRM activities across key territories. You will also be responsible for building and developing a multi-skilled team, ensuring key objectives are achieved while maintaining exceptional standards of accuracy and efficiency.

In this pivotal role, you will drive customer engagement and retention through innovative campaigns and rewards. A central aspect of the position involves managing and nurturing your team, fostering their skills to meet organizational goals while upholding high levels of precision and productivity.

This is an outstanding opportunity for a passionate professional eager to lead a talented team, develop cutting-edge CRM strategies, and showcase a flexible, adaptable working style - capable of responding swiftly and effectively under pressure.

YOUR ROLE

Define and implement localized CRM strategies across key territories, ensuring campaign roadmaps are delivered to standard and on schedule;
Identify training and development needs, providing effective solutions tailored to the team as a whole and to individual members;
Build strong, collaborative relationships with key stakeholders in Betting Product, Marketing, and other partner teams to consistently refine and optimize CRM practices;
Foster a data-driven culture within the team by promoting a robust test-and-learn approach, ensuring insights from all campaigns are documented and applied to future initiatives;
Ensure compliance with regulatory standards across all territories, maintaining comprehensive knowledge of licensing frameworks;
Manage CRM bonus costs to ensure resources are allocated effectively for campaigns and initiatives;
Leverage customer insights and feedback to continuously refine CRM strategies and enhance the overall user experience;
Contribute to cross-functional projects impacting CRM initiatives by providing expertise and actionable insights.

YOUR PROFILE

Bachelor’s degree in Business, Marketing, or a related field;
Proven experience in CRM management, ideally within the online betting industry;
Strong leadership and team management skills, with a proven ability to inspire, motivate, and develop team members;
Proficiency with CRM and bonus systems, including CDP, CEP, and third-party bonus tools;
Passion for sports, with an understanding of its influence on customer engagement;
Ability to prioritize and adapt to shifting requirements in a fast-paced environment, demonstrating flexibility, resilience, and a commitment to high standards under pressure;
Exceptional analytical skills, capable of interpreting complex data to generate actionable insights and make data-driven decisions that drive business improvements and strategic direction;
Outstanding communication and interpersonal skills, enabling effective collaboration across teams and stakeholders. Fluent in English; proficiency in French and Dutch is highly valued.

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