The purpose of the position is to drive and co-ordinate regional marketing activities in the Export region. The Export region includes consists of all sales where Western Europe and US are excluded. This includes Americas excluding USA, East-Europe, Russia, Africa, Middle-East, Asia incl. Japan and China. In most of these countries Biocartis works through distributors. The Market Manager will frequently interact with the Export team, global marketing distributors, local KOLs and end-customers.
The key objective of the market manager is to drive the marketing activities in the Export region. This means to:
The Export Market Manager is also the interface between Export and global marketing. This means to coordinate regional projects with global marketing and to develop deep knowledge of the regional market place and relative product positioning. This should support the company in making informed decisions on the development of new products, to validate product & service alternatives and configurations for the Export region and to inform the Export team about global marketing initiatives.
The Export Market Manager should have a scientific orientation with strong knowledge of molecular biology and experience in marketing. The function includes significant international travel (30%-40%).