Market Manager Export

Market Manager Export

Biocartis

Mechelen, Belgium

As a member of the Export team, the Market Manager Export will develop and implement the short and long-term market plan based upon market insights, trends and local competition.

The purpose of the position is to co-ordinate regional marketing activities in the Export region. The Export region consists of all sales outside Western Europe and US. This includes Canada, Latin- and Central America, East-Europe, Russia, Africa, Middle-East, Asia incl. Japan and China. In most of these countries Biocartis works through distributors

The Export market manager has two main objectives:

  • Supports the regional KAM in sales activities with the goal to increase market shares and sales;
  • Drive the marketing activities in the Export region with the goal to increase customer acquisition initiatives and/or client retention initiatives.

Next to developing and implementing marketing activities in the region, the Export market manager is the interface between sales and global marketing. This means to:

  • Coordinate regional projects with global marketing;
  • Identify specific regional marketing goals and objectives and align with global objectives;
  • Develop focused marketing plans to reach key customer segments within the region;
  • Provide market knowledge to the company to define, maintain and validate product alternatives and configurations (e.g. validation of a specific product in specific cancer area);
  • Develop deep knowledge of the regional market place and relative product positioning within the specific market and educate the company on market status and key trends;
  • Keep track of local competitor activity;
  • Understand the reimbursement structure in key countries.

Accountabilities

  • Translate company goals into go-to-market strategies in Export region. Develop region’s annual and long-term marketing plans, including key partnerships. Works with countries in the region to implement core business strategies in the key areas of portfolio management and customer targeting;
  • Build and maintain a network of international KOL’s to support Biocartis’ commercialization efforts. Support a network of local KOL’s in key markets. Support distributors with KOL, oncologists and end-user meetings;
  • Drive the development and adaptation of marketing materials and sales collateral targeting for distributors, end-users and oncologists. Improve the capabilities of our distributors to successfully sell our products;
  • Drive international conferences in Export region and support local congresses;
  • Build a study plan for Export region in collaboration with the Strategic Marketing team and support the setup and execution of all studies. Ensure a successful launch of new products;
  • Maintain a high degree of product and market knowledge. Perform research on the competition and educate the company on a regular basis. Develop competitive response strategies and “reasons to belief”;
  • Sharing region-specific insights to inform product and customer plans and region-specific customer insights/opportunities and learn from other regions what can be implemented in Export;
  • Present a positive and professional image of Biocartis and ensure activities are consistent with and enhance the company’s ethical marketing policies and procedures.

Profile requirements

  • A Master's degree in a scientific orientation or equivalent through experience;
  • Previous Marketing experience with molecular diagnostics products;
  • Deep understanding of the competitive landscape is preferred;
  • Good understanding of molecular biology;
  • Global mindset, eager to deal with all cultures;
  • Ability to deliver against set objectives while operating on some occasions in stressful situations; stress resilient;
  • Ability to deal with shifting priorities and issues inherent to a growing organization;
  • Result driven – committed and follows through;
  • Demonstrated skills, knowledge and experience in product management;
  • Excellent communication and presentation skills – both written and oral;
  • Passionate, strive to make a difference;
  • True team player and hands-on mindset;
  • Thrives in a changing and innovative environment;
  • Willing to travel intercontinentally (up to 40%);
  • Excellent English both spoken and written, other languages used widely in Export region is a plus (Spanish, Arabic, French, Portuguese, Russian, Japanese, Mandarin, etc.);
  • PC skills: MS office and CRM tools.

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© EuroJobsites 2019

EuroJobsites is a UK registered company number: 4694396 VAT number: GB 880 9055 04

Registered address: EuroJobsites Ltd, Unit 8, Kingsmill Business Park, Kingston Upon Thames, London, KT1 3GZ, United Kingdom

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