Digital Marketing Coordinator

Digital Marketing Coordinator

Wrangler

Bornem, Antwerp, Belgium

Job Description

As Wrangler Digital Marketing Coordinator you are leading the implementation of all digital campaigns throughout Wrangler’s consumer touch points in Europe. A combination of technical saviness, organizational skills and creative communication understanding will bring you forward as the ideal candidate to boost our strategic growth efforts. From owned channels, to Social Media and wholesale distribution, strong and consistent brand messaging implementation will be your expertise.

Your role

  • Deep-dive into Wrangler’s e-commerce analytics (GA360) and analyse consumer behavior & website performance in order to continually take the website’s marketing initiatives to the next level;
  • Coordinate marketing specific UX/content projects on Wrangler’s website together with digital agency;
  • Coordinate digital marketing efforts with online key e-tailers. Supporting the brand’s online wholesale distribution wherever possible;
  • Steer the brand’s organic and paid Social Media executions. From briefing content production to drafting up plans. Analyze results and proactively look for improvements;
  • Organize – together with content coordinator – bi-yearly e-commerce pack shot production shoot. Maintain structure and stick to deadlines within project delivery.
  • Brief agencies, freelancers and internal graphic designers for digital assets. Draft up straightforward brief documents with clear goals/expectations, and keeping track with delivery deadlines;
  • Select & distribute – together with content coordinator – the brand’s digital assets to all internal and external stakeholders.
  • We welcome creative thinking, and – in the light of the ‘digital revolution’ – encourage you to look at innovative ways to put Wrangler on the forefront of cutting-edge online communication strategies.

Your skills

  • Bachelor degree in (digital) marketing/communication or related field is recommended;
  • Good knowledge of Google Analytics. Facebook Business Manager and Hotjar are a plus. Eager to improve knowledge on ever growing digital ecosystem;
  • Proficient skill in the use of Apple OSX and Microsoft Word, Excel, and PowerPoint;
  • Excellent time-management and organization skills. Structure is key in this role;
  • Data-first & analytical mindset;
  • Ability to analyze and interpret brand marketing strategies;
  • Ability to communicate effectively both verbally and in writing in English.

Your career:

  • Develop a strong expertise on all aspects of Digital Marketing;
  • Get full international exposure and operate in a diverse team;
  • Enjoy a trustful, easy-going, buzzing working environment.

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© EuroJobsites 2018

EuroJobsites is a UK registered company number: 4694396 VAT number: GB 880 9055 04

Registered address: EuroJobsites Ltd, Unit 8, Kingsmill Business Park, Kingston Upon Thames, London, KT1 3GZ, United Kingdom

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